Becoming a first time cat pawrent was a rollercoaster. My first kitten (CEO) suffered from misdiagnosed digestive issues, and I was clueless. Then came the heartbreak: my second adopted cat (Founding Member) got lost. It was devastating—I felt helpless, with nowhere to turn for support. Luckily, when our Chief Loaf Officer came to our lives, we are more equiped with self-research and experience.

I realized pawrents need more than products; they need a lifeline.