Behind The Idea

The idea for the Purrfect Collection came from realizing how hard it can be for cat parents to find helpful, reliable advice about caring for their furry friends. So many pets are sadly abandoned because of misunderstandings about their health or behavior, and we wanted to change that. Our goal is to build a warm, supportive community where cat lovers can learn how to give their kitties the best care possible. With our handpicked products for cats and their humans—and a portion of every sale going to cat rescuers—we’re here to make life better for cats and their families!